Emma Woolley - Design portfolio

RM Development/ Digital 2.0

2009-04-14T13:43:00.001-07:00

Client : Digital 2.0 [2009]

Brief/Project - Red Mist game development

Emma Woolley is currently developing characters and storyboards for the new title that will be released Red Mist that is due to be released 2011. read more..

Red Mist

2009-03-27T10:55:00.000-07:00

Red Mist is a controversial, headline-grabbing and emotionally gripping prison based computer game, designed to drive ‘at risk’ young people’s understanding of the devastating and very real consequences that violent actions may have in real life. read more..

Launching Creatives Report

2009-02-27T14:44:00.000-08:00

YCN AWARDS 09 - o2 campaign

Introduction

The aim of this Report is to demonstrate the use of twelve module learning outcomes whilst producing five main briefs during my third year of study in graphic design and illustration. The report reflects the development of all five briefs taken and the outcomes. The report comments upon the creative processes I have undertaken and the professional skills I have acquired and have developed in visual communications.

Demonstrate conceptual development and a wide range of ideas within the context of a brief.

I feel that I have demonstrated to degree different levels of conceptual development throughout the context of the five briefs I developed. Each Brief begun with applied reflection achieved by preliminary background research. Research was gained through visual images and contextual documents and was contributed towards the developmental stages and final visualisations of each brief...... read more

to read more visit: http://elwdesignbriefs0809.blogspot.com/

D&AD Student Awards 2009

2009-02-04T04:35:00.000-08:00

D&AD Student Awards 2009

D@AD Student Awards 2009 – Animation [Science museum]

Over the last 3 months Emma has developed an animation based upon an animation brief delivered by D&AD. The animation consists of a short sequence based around the theme of the back hole. The target Audience for this animation is 8 – 13 years of age and is an initiative created by The science museum to encourage young people to get involved with science more often.

The animation was designed in Illustrator and Flash CS3 Ed.

CSAD Degree Show 2009 - ADVERTISEMENT PROPOSAL

2008-12-11T11:09:00.000-08:00

02 Advertisements

2008-12-11T07:37:00.000-08:00

2008-12-10T17:17:00.000-08:00

View the latest design work by Emma Woolley

Briefs 08/09

2008-12-10T16:43:00.000-08:00

Links to the recent work of Emma Woolley at:

Briefs 08/09

Cubetip

2008-08-24T05:31:00.000-07:00

Cubetip - Illustrator CS3

An ongoing project created by UK designer, Emma Woolley. The series explores the use of three dimensional typography, building vast landscapes of text.

In The Box......

2008-08-23T16:22:00.000-07:00

In the box - Typography
A series of typographical illustrations developed in Illustrator CS3. Emma's intension was to create chaos and confusion with the use of three dimensional letters adding perceptive to give the work depth. The work conveys a message about societal and media orientated issues of today.

Evil Neil - revisited

2008-08-11T11:38:00.000-07:00

Evil Neil [character development]

Evil neil was a character that artist/illustrator Emma Woolley created as part of background research for the D&AD Award 2008. The original work consisted of line drawings and raw sketch work. Emma is currently experimenting with pattern and kaleidoscope effects in Photoshop CS3. Below are the the recent developments of the character design, Evil Neil....

End Node

2008-08-10T14:53:00.000-07:00

End Node

End Node is a series of developed photographs edited in Photoshop cs3. The concept was originally taken to express the feeling of electronic music and was to be submitted as a commission based series for the Mercury music awards 2008.

LGBT Essex youth group

2008-07-10T09:19:00.000-07:00

Logo Design -

LGBT/essex

Emma Woolley is currently working alongside LGBT, youth group in essex, developing a logo, the design is still in its early stages.....

SB Magazine

2008-06-25T05:43:00.000-07:00

SB Magazine

Submerged magazine

2008-06-24T17:40:00.000-07:00

Submerged Magazine

Check out Submerged a blog dedicated to the development of the magazine Submerged

Basic Features to the magazine:

Underground Music, reviews on electronic music.

Reviews on up and coming music artists and established music artists within this genre.

Reviews on venues, pubs, clubs within the Birmingham region

Reviews on galleries art centres within Birmingham such as The Ikon, The Gallery in the Mailbox in Birmingham and mayble the Cresent art Gallery in Moseley. I will feature the Mac in Birmingham as it holds many intersting cultural events. Reviews on films & venues such as the mac theatre in Birmingham and the electric theatre.

2008-06-24T16:37:00.000-07:00

Check out My animation blog Mildred!

Animation

The Creation of a Character

Enjoy......

2008-06-24T08:16:00.000-07:00

Some interesting articles on the criminal activities of coca cola

KillerCoke

UNI CAL

2008-06-23T17:19:00.000-07:00

uni-cal.blogspot.com

Uni Cal......
Coventry University Calender 2008-09

Client: Nathan Bradley / Coventry University.

Emma Woolley has recently worked on the creative development & design of the forthcoming academic Calender for Coventry University aka Uni cal. Originally organized and founded by Nathan Bradley. Uni Cal is currently seeking funding from University and hopefully other sources. The calender includes important academic/off campus events.

Uni Cal features:
Academic Dates
Deadlines
Off Campus Events
S Union Scheduled Events
Club & society Events

Uni Cal has been developed as useful organizer made for the students of Coventry University.

2008-06-23T17:15:00.000-07:00

Uni Cal......
Coventry University Calender 2008-09

Client: Nathan Bradley / Coventry University.

Emma Woolley has recently worked on the creative development & design of the forthcoming academic Calender for Coventry University aka Uni cal. Originally organized and founded by Nathan Bradley. Uni Cal is currently seeking funding from University and hopefully other sources. The calender includes important academic/off campus events.

Uni Cal features:
Academic Dates
Deadlines
Off Campus Events
S Union Scheduled Events
Club & society Events

Uni Cal is developed as useful organizer made for the students of Coventry University.

About Me

2008-06-23T17:08:00.000-07:00

Emma Woolley

West Midlands

United Kingdom

elwoolley@hotmail.co.uk

Personal Statement

Having studied within visual arts from an early age helped facilitate the development and provided the foundation to expand my ability as an artist and designer. This in turn provided me with a strong belief in the importance of visual communications.

I am an experienced well motivated individual that has a diverse background in the visual arts. I enjoy developing my skills and fulfilling my potential as an individual. My abilities allow me to multitask and organise efficiently, this is further supplemented with team skills that encourages and develops the results from both colleagues and customers. A proven professional in collating information that enables me to provide rapid analysis, decision making and prioritisation of any situation that may arise. This in turn allows the high production of high standards. The skills that I have acquired through life experience, college's and university have enabled me to work efficiently singularly or as part of a team with a strong desire to produce high quality results. My key skills ultimately evolve around art & design as these were and still are the subjects that I have studied since leaving school.

My previous experience involved gaining a placement as an apprentice artist for Gallery 37. The course was situated in Centenary Square, Birmingham. Working as an apprentice gave me the opportunity to showcase my work to the public and also network with a diverse group of artists aged between 16-24. From Gallery 37, I was offered an opportunity to exhibit paintings and print work at the Custard Factory in Birmingham; A need For Space.

I worked in London for The Princes Foundation. I was located in the centre of London, compiling a portfolio of architectural drawings, paintings and photography. Following this a selection of work was selected for an exhibition in the centre London. This opportunity provided me with the opportunity to meet artists within my age group and also work outside of the West Midland area. Following this, I successfully completed a foundation diploma in Art & Design at the University of Central England. [School of Art and Design] I believe completing a foundation diploma provided analytical skills, encouraged me to question my motivations in terms of producing art and design work, further more the course assisted me with the confidence to express these options. The course also prepared me to challenge other avenues within the creative industry. After taking a gap year and investigating the options that were available to me I worked as a freelance artist producing an assortment of commissions within the West Midlands area. Following my gap year I decided to take another foundation diploma in which I successfully completed, gaining a merit. Taking another foundation provided me with the prospect of experimenting in alternative elements to art and design. I gained skills in sculpture and more importantly illustration and graphic design.

Since completing the foundation, I worked as a freelance artist/designer working on several commissions and a couple of exhibitions at the Crescent Art Gallery in Moseley, Birmingham.

I am currently developing skills in contemporary publishing, Post production, editing and animation. Over the last Twelve months I have developed a variety of skills within Graphic Design and Illustration. Between January and May 2007 I worked alongside three other students creating a website. The website promoted Regeneration within Coventry. Other outcomes to this brief included a final printed artefact created in InDesign. Other Design Disciplines covered Branding, Digital, Editorial, Print and packaging. InitiativesOver the summer of 2007 developed my skills in Animation and Editorial Design. Using online tutorials and strict self directed study I Covered the following software; Flash 8 pro, Photoshop CS3, IMovie, After Effects 7 and Adobe Premiere 2.0. With persistence and determination I was able to enhance my skills and knowledge in the basic principles in Animation such as basic walk cycles and software. Other Areas in Animation that I focused on was Moving Background sequences in which I developed Scenes using Flash 8 Pro. Through self directed study I developed a more varied scope in my Editorial Knowledge. Using IMovie & Premier I was able to create short films Edited with Video Transitions, Effects, Title screens and scrolling credits.

During May 2008 I worked on a live brief, Uni cal, an academic calender that will be published in October 2008 for the students of coventry university. I was responsible for the development of the overall visual, promotional and branding design for Uni Cal.

Influences

Between January and May 2007 I worked alongside three other students creating a website. After looking at various initial concepts as a group we decided to look at my initial concept. Being a prominent figure within team I came up with the original concept and research of the website. After structuring the site and allocating themes to each group member, I encouraged the group to develop each individual concept. The website promoted Regeneration within Coventry. From there we worked together with the original concept developing it into a final website with four printed artefact's and a mood board.

Software Skills:

I have fluently trained in the current software:

Print:

Adobe Photoshop CS3

Illustrator CS3.

Post Production/Animation:

Adobe After Effects 0.7

Adobe Premiere Pro 2.0

Adobe Flash CS3

Web/Page layout Design:

Dreamweaver CS3

Adobe In Design CS3

Quark Express.

Current Studies

2006 - 2009

BA HONS Graphic Design & Illustration

Coventry University

Education

2004 - 2005

BachelorsDegree

Wolverhampton University

B A Honours Degree, Fine Art Painting. COMPLETED YEAR ONE

2001 - 2002

HND

[2002 - 2003] City College, St Phillips College, Art & Design, Saltley, Birmingham

BTEC Foundation Studies in Art & Design

Grade - Merit

2000 - 2001

HND

[2000-2001] University of Central England, Bournville Art & Design, Linden Road, Bournville, Birmingham.

Foundation Studies in Art & Design [Advanced Route]

Grade - Pass

1998 - 2000

A'level

[1998-2000] Swanshurst Sixth-Form, Brook Lane, Birmingham.

Art & Design - A

1998 - 1998

Vocational

[1998] Gallery 37, Birmingham Arts Programme, Arts Under Canvas

NCVQ: Level 2 - Pass

Level 2 - Pass

1993 - 1998

[1993-1998] Swanshurst Secondary School, Brook Lane, Billesley, Birmingham.

Title Grade

Maths C

Science Double Award D

1993 - 1998

[1993-1998] Swanshurst Secondary School, Brook Lane, Billesley, Birmingham.

Art & Design A*

English language B

English literature B

Graphic Design B

Geography C

French D

Additional Skills

Working with Adobe Flash CS3 Using several tutorials I have developed an understanding in the basic layout and workflow in the current software, Fl CS3.

123DVA 2 Day project - Achievements- Interpersonal team skills, Coventry University

Achievements- Interpersonal team skills

Working with a team allowed me to activley participate in generating mutiple concepts, effectivley helping to incorperate every bodies ideas.

References

Phil Perry

Graphic design lecturer

Coventry University,

Graham Sutherland Building,

Gosford Street,

Coventry.

perryp@coventry.ac.uk

Lisa Webb

Design & Visual Arts [Senior Lecturer]

Coventry University,

Graham Sutherland Building,

Gosford Street,

Coventry.

arx116@coventry.ac.uk

Experience

[2008]

Uni Cal

Client: Nathan Bradley

Responsible for the Art direction of Uni Cal, Uni Cal are currently designing an academic calender that will be published in October 2008-09. All ten designs that have been integrated into the calender I have developed and produced by myself. Other areas of design that I was responsible for; overall promotional and advertising material for Uni Cal.

[2007-2008]

Kybele Arts

Client: Sibel Ozdal

Working with an international sculptor who designs jewelry, I developed the initial branding and packaging concepts designs and promotional material for the company Kybele Arts. I also developed initial Print work such as logo concepts.

[2006-2007]

Crescent Art Gallery,

Moseley

Artwork exhibited in the annual winter and summer exhibition.

[2003-2006]

Temple Street, Birmingham.

Jimmy Bunce [Manager] Ref: Contact: Joanne Bunce

Working as a bar assistant responsibilities included opening, preparing bar and restaurant area, replenishing stock serving customers to both beverages and meals, changing barrels, handling and changing gas canisters, stock rotation, general cleaning of the bar and pub. Handling food and drink deliveries. Handling cash from fruit machines and jukebox. Replenishing tills and handling the change over in promotional prices. Answering telephone enquires.

[2002]

City Centre, Birmingham.

Mike beech [Manager] Ref. Contact: Gary Fisher [Supervisor]

Working as a sales assistant in the entertainment department responsibilities included serving customers, ordering stock for the department, taking customers orders. Handling cash/vouchers and card transactions. Answering telephone enquiries for the department.

[2002]

Touchwood, Solihull, West Midlands.

Ref.Contact: Rob Pedrick [Assistant Manager]

Working as a multifunctional assistant in areas such as Box Office, Concessions, floor and bar. Duties included answering Telephone enquires dealing with customers card transactions and booking reservations, frequent stock checks and general cleaning in auditoriums. Other responsibilities included serving customers to food and beverages.

[2001]

Drawing in the city [London]

The Prince's foundation

Working alongside 60 art student across the UK, We developed an exhibition which was held at the City Gallery. Art work included: etching, printing, painting and architectural drawings of London.

[2001]

Hurst Street, Birmingham.

Ref. Contact: Mark Sherrard [Manager]

Working as a bar assistant responsibilities included Serving Customers food and Bevarages, cashing tills, receiving and allocating deliveries, rotation of stock, maintaining cleanliness behind and outside of the bar area. Occasionally helping in kitchens and glass collecting.

[1998]

Gallery 37, Centinery Square, Birmingham.

BIRMINGAM CITY COUNCIL [Arts Department]

Working as an apprentice artist, responsibilities included designing musical instruments working as a team. Producing an exhibition alongside twenty other artists